Misinterpreted Visuals

When I was a kid, the Chiquita banana logo looked like this:

Chiquita, As it Really Was

The old one, as you can see, has an anthropomorphic banana with a fruit bowl on its head. I grew up in the 1980s, so maybe you’ve never seen that logo if you are much younger than I am.

But I didn’t see the anthropomorphic banana. Here’s what I saw:

Chiquita, as Young Barlow Saw It

Notice, it looked like a Kermit the Frog or Cookie Monster type monster.

For a while, I’ve been perplexed about why I saw it that way as a kid. Because, as an adult, I kept seeing the lady, but not the monster. I was perplexed, I now know, because they changed it at some point to a human lady with a fruit bowl on her head, Carmen Miranda style:

Chiquita, As it is Now

Mystery solved. And for the record, it took a long time to track down a photo of the original logo, adding to my confusion. I’ll admit, I still see the monster in the original one at first glance, especially if I see it at a smaller size as it would have been on a banana held by a younger me.

One thought on “Misinterpreted Visuals”

Leave a Reply to George Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.