When I was a kid, the Chiquita banana logo looked like this:
![](https://i0.wp.com/www.barlowfarms.com/wordpress/wp-content/uploads/2019/06/chiquita_real.png?resize=333%2C423)
The old one, as you can see, has an anthropomorphic banana with a fruit bowl on its head. I grew up in the 1980s, so maybe you’ve never seen that logo if you are much younger than I am.
But I didn’t see the anthropomorphic banana. Here’s what I saw:
![](https://i0.wp.com/www.barlowfarms.com/wordpress/wp-content/uploads/2019/06/chiquita_asisawit.png?resize=335%2C424)
Notice, it looked like a Kermit the Frog or Cookie Monster type monster.
For a while, I’ve been perplexed about why I saw it that way as a kid. Because, as an adult, I kept seeing the lady, but not the monster. I was perplexed, I now know, because they changed it at some point to a human lady with a fruit bowl on her head, Carmen Miranda style:
![](https://i2.wp.com/www.barlowfarms.com/wordpress/wp-content/uploads/2019/06/Screen-Shot-2019-06-06-at-2.39.07-PM.png?fit=660%2C833)
Mystery solved. And for the record, it took a long time to track down a photo of the original logo, adding to my confusion. I’ll admit, I still see the monster in the original one at first glance, especially if I see it at a smaller size as it would have been on a banana held by a younger me.